An ideal customer profile describes the specific type of customer your product serves best — concretely enough to decide who to build for, sell to, and ignore. At MVP stage, the ICP is the single most leveraged scope decision you make.
'SMBs' is not an ICP. Specificity is the entire value.
Every widening of the ICP widens the product. An MVP for 'fitness coaches with 10–50 online clients' can be sharp; one for 'the fitness market' cannot.
Practical answers
Uncomfortably narrow. You can expand after the narrow segment activates and retains — expansion is easy, focus is not.
The ICP defines which customers fit the business; personas describe the humans inside that fit. ICP first, personas second.
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MVP Development
MVP development agency for founders: product scope, UX, engineering, and launch support from €7,000 — without overbuilding the first version.
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