A design sprint is a structured five-day process — map, sketch, decide, prototype, test — that takes one critical product question from debate to a user-tested prototype. It buys real evidence for the cost of a week.
Sprints shine when the question is about user behavior toward a concept, before engineering gets expensive.
A sprint tests comprehension and desirability, not real usage — retention, pricing, and operational feasibility still need an MVP and live data.
Practical answers
Not always — compressed two/three-day variants keep the spine (decide, prototype, test) and fit early-stage budgets better.
A discovery sprint defines what to build and why; a design sprint pressure-tests how one critical part should work. Discovery usually comes first.
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