Glossary

What is a minimum viable product?

A minimum viable product is the smallest version of a product that real users can use to complete the core job — built to test whether the product should exist at all. It is a learning instrument first and a product second.

What makes a product 'viable'

Viable means a user can genuinely complete the core workflow and judge the value — not a mockup, not a demo video. Minimal means everything that doesn't affect that judgment is cut.

  • One primary user and one core job-to-be-done
  • A complete path from arrival to value
  • Enough reliability to be trusted with real use
  • Instrumentation to learn from what users do

What an MVP is not

The term gets stretched to justify both prototypes and over-built platforms. An MVP is neither: a prototype can't be used for real work, and a platform has stopped being minimal.

Practical answers

Questions founders ask before moving forward.

How long should an MVP take to build?

A focused MVP typically takes 4–8 weeks with an experienced team. If the plan says six months, the scope is a v2 wearing an MVP label.

Does an MVP have to be ugly or buggy?

No. It has to be narrow. The core workflow should work well — breadth is what gets cut, not quality of the one thing it does.

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